[FA Worldmusic] Digital Explosion and Live Performance follow up

[Dmitri Vietze]

Hello presenters and fellow globalistas,

In follow up to the Digital Explosion discussion which we initiated at Arts 
Presenters (and I have tried to carry on at www.DubMC.com), Marguerite 
Horberg, of Hot House fame in Chicago, wants to know how world music 
presenters are integrating Web 2.0 strategies. (For those who do not know, 
Web 2.0 refers to the current era of web design that emphasizes 
user-generated content, social networking; * see link below for further 
explanation)

Can any of you expand on Marguerite's questions (and please let me know 
whether I may post your repsonses to DubMC):

1) How are World Music Presenters using Web 2.0 and other applications to 
drive audiences to live performance?
2) What issues are you encountering/solving when asking to post artistic and 
other IP content on 2.0 sites ( like podcasting, posting music on My space, 
U tube etc.?) Are you using Creative Commons or have you developed you own 
kinds of IP contract language? How often do you encounter artists who 
promote themselves via Web 2.0?
3) What software or other tracking or analytical devices do you use to track 
"hits" or any other means to measure audience participation or equation to 
ticket sales?
4) Have you developed any ways to filter the "tail" by genre, age, pattren 
of leisure spending or other interesting demographic?
5) what are the most useful sites you have encountered and why -what do you 
see as the next trend?

* more info on what Web 2.0 means:

http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

Thank you!

Much respect,

Dmitri Vietze
DubMC -- free world music trade journal
www.DubMC.com
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