[FA Worldmusic] knowledge transfer and marketing across generations

[Steve Hochman]

You mean like that whole generation of kids who grew up saying, "I  
didn't know Paul McCartney was in a band before Wings"?

But it is a great discussion topic.... and crosses many genres... how  
many people discovered folk and blues due to Dylan and the Stones?  
How many learned about reggae from Eric Clapton's version of "I Shot  
the Sheriff"? And how many just enjoy what they heard and never  
explored the roots, which I suppose is fine, since enjoyment is the  
real point of music from a listener's standpoint. I mean, we all want  
people to learn about the sources of music, the creators (if anyone  
can really be called a creator, since most of the traditions we love  
go back well beyond traceability), but does it really matter if they  
don't? I guess it matters a lot if someone's work is being used/ 
copied without compensation and recognition. but is there a larger  
necessity for a Lily Allen fan, for example, to know where that piano  
lick came from?

I don't know that I have answers to those questions, but I do think  
about them a lot...



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On Aug 10, 2007, at 1:26 PM, Dmitri Vietze wrote:

> I think the recent discussion about (mis)interpretations of the  
> origins of one
> song -- one perspective surf rock and another early rap -- brings  
> up the issue
> of cross-generational reference points. I am curious what practices  
> people on
> this list (presenters, labels, retailers, media, and others) have  
> implemented
> to:
>
> 1. step out of their own generational reference points to  
> communicate with
> other generations of fans, consumers, and readers/listeners
>
> 2. address the issue of aesthetics across generations in marketing  
> materials
>
> I think a lot of the debate about the "world music ghetto" has to  
> do with how
> music is presented. What are the visual and semantic cues that  
> accompany
> certain forms of "world music?"
>
> Much respect,
>
> Dmitri Vietze
> rock paper scissors, inc.
> (NEW ADDRESS as of May 18, 2007!!!)
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