[FA Worldmusic] knowledge transfer and marketing across generations

[Dmitri Vietze]

I think the recent discussion about (mis)interpretations of the origins of one
song -- one perspective surf rock and another early rap -- brings up the issue
of cross-generational reference points. I am curious what practices people on
this list (presenters, labels, retailers, media, and others) have implemented
to:

1. step out of their own generational reference points to communicate with
other generations of fans, consumers, and readers/listeners

2. address the issue of aesthetics across generations in marketing materials

I think a lot of the debate about the "world music ghetto" has to do with how
music is presented. What are the visual and semantic cues that accompany
certain forms of "world music?"

Much respect,

Dmitri Vietze
rock paper scissors, inc.
(NEW ADDRESS as of May 18, 2007!!!)
511 W. 4th St., Suite 2
Bloomington, IN 47404-5171
TEL +1-812-339-1195
FAX +1-801-729-4911
music at rockpaperscissors.biz
www.rockpaperscissors.biz

{{music of global significance}}

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